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Seasonal Capacity: Paying for Your Peak Only in the Peak

A great many businesses carry their busiest month’s capacity for all twelve. Some of that can flex and some genuinely cannot, and it is worth knowing which is which.

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Which costs actually move

Businesses with a real season — hospitality, retail at Christmas, tourism, agriculture, anything driven by an event or a school calendar — usually buy for the peak and then pay for it year round. That is not always avoidable, but it is avoidable more often than it happens, because the industry rarely offers the flexibility unless somebody asks for it and the default renewal is for what you had last year.

The costs that genuinely flex are the people-shaped ones. User licences, phone system seats and mobile lines can be added for a period and removed afterwards, so a seasonal team of fifteen does not set the bill for the ten quiet months. Where a business takes on temporary staff every summer, that alone is frequently the largest recoverable cost in the whole telecoms spend, and it recurs every year.

What does not flex is infrastructure. A leased line, a broadband circuit or a fibre install is a fixed commitment for its term regardless of how busy you are, and anybody suggesting otherwise is describing something else. So the honest design flexes the licensing and sizes the connectivity for the peak — because a connection that only copes in February is not a saving, it is a failure deferred to the month you can least afford it.

What can move and what cannot

User licences: yes

Added for a season and removed after. Usually the largest recoverable cost in a seasonal business.

Mobile lines: usually

Temporary staff can be added and ceased, though notice periods and terms vary — worth agreeing up front.

Call capacity: yes

SIP channels flex on request, so thirty in December and ten in March costs what it should.

Circuits: no

A leased line or fibre install is committed for its term. Size it for the peak, not the average.

Plan it a season ahead

Adding seats for December in November works. Doing it on the second of December does not.

Size from last year

Use what actually happened rather than what people remember, which overstates the peak every time.

Who we work with

We are independent of any single network or vendor, so the recommendation follows the requirement.

Telephony platforms

Hosted, on-premise or Microsoft Teams — the right answer depends on the building, not on what we prefer to sell.

  • Evonex
  • Gamma
  • Microsoft
  • NEC

Network and vendor names and logos are the trademarks of their respective owners, shown to describe the services SCG Solutions supplies.

Businesses this usually applies to

  • Hospitality and tourism with a genuine off-season
  • Retail carrying Christmas capacity through the following August
  • Anywhere driven by an event calendar — venues, stadiums, festivals
  • Agriculture and food production with a harvest or processing season
  • Education and anything running to a school year
  • Not: a business whose volume is steady and merely feels busy at times

Seasonal Capacity: Paying for Your Peak Only in the Peak — Common Questions

Which parts of our telecoms bill can actually flex with the season?

The people-shaped ones. User licences, phone system seats, mobile lines and SIP call channels can be added for a period and removed afterwards. Circuits cannot — a leased line or fibre install is committed for its term regardless of trade. So the flexible saving is in licensing and capacity, not in the connection itself.

Should we size our internet connection for the peak or the average?

The peak, without much hesitation. A connection that copes in February and fails in December is not a saving, it is a failure deferred to the month you can least afford it. Connectivity is also the item you cannot change quickly, so under-sizing it leaves you with no route out during the season itself.

How far ahead do we need to arrange it?

A season ahead rather than at the start of one. Adding licences for December in November is straightforward; doing it on the second of December, when the temporary staff are already in, is where it goes wrong. It is worth putting the dates in a calendar with the rest of the seasonal planning rather than treating it as reactive.

How do we know how much extra capacity we need?

From what actually happened last season rather than what people remember, because memory overstates the peak every time. Call reporting shows the busiest hour of the busiest day, which is the number that matters, and it is usually lower than the estimate — meaning the flexible uplift needed is smaller and cheaper than expected.

Do suppliers offer this or do we have to ask?

You generally have to ask, and that is the honest answer. The default at renewal is to reissue what you had last year, so a business that grew a seasonal team three years ago is still paying for it in the off-season unless somebody raises it. It is one of the more common findings in a bill review.

What if our business is busy at times but not really seasonal?

Then this probably is not for you, and we would say so. Flexing capacity has an administrative cost and it only pays where there is a genuine off-season — a real trough of months rather than quiet weeks. For a business with steady volume that merely feels busy at times, the right answer is sizing correctly once.

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Look at your quietest month

If you are paying the same then as in your busiest, some of that is recoverable and some is not. Tell us what your season looks like and we will tell you which parts of the bill can genuinely follow it.

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