Skip to content
Cyber Risk Calculator

Will SCG provide leads?

Rich Williams, SCG Solutions director, on the partner programme. 1m 9s

Lead generation is mainly partner-led, with SCG supporting on routes-to-market and niche planning. There are occasional bought-in leads, but the best results come from building your own repeatable pipeline.

Captions are on the player, and the full transcript is below.

Transcript

What Rich says in the clip, word for word.

Will SCG provide leads or is lead generation my responsibility so that's a really important question to answer and so generally as it's your business um usually lead generation is the responsibility of the partner and that's the reason why that's really really important is that that we help people focus on routes to market so so we have some individuals who work through charity networks we have some partners who really focus on on golf courses and some individuals really focus on on their experience within the law sector so as we bring partners in lots of our focuses on a 30 60 90 day plan to help people really really try to niche down on the target market where they've either had lots of experience they've got a built network of individuals who already work in that sector or they may have sold to them and previously but again routes to market are really really important because yes there are leads there and when we buy leads periodically and we service those out but usually as long as people can build them themselves that's the way they'll be most successful

More answers

Thinking about becoming an SCG partner?

The full picture — what it costs, what you sell, what support you get — is on the partner page, with every one of these answers filmed.

What do you need?

It's easy to talk to us